課程概述 |
This course provides an introduction to communication research methods. Students will learn to use different research designs and the most common quantitative methods, such as experiments, surveys, and content analysis. Students will learn to critically assess the research in social science (e.g., replication crisis). Additionally, we will explore how to use the latest computational approaches to answer questions in communication science. We will use the programming language R to analyze and visualize data. We also use R to calculate inferential statistical tests (e.g., regression analysis). |