課程資訊
課程名稱
傳播研究方法
Communication Research Methods 
開課學期
110-2 
授課對象
新聞研究所  
授課教師
劉好迪 
課號
JOUR7012 
課程識別碼
342EM1380 
班次
02 
學分
3.0 
全/半年
半年 
必/選修
必修 
上課時間
星期二7,8,9(14:20~17:20) 
上課地點
新聞315 
備註
本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限:15人 
 
課程簡介影片
 
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課程概述

This course provides an introduction to communication research methods. Students will learn to use different research designs and the most common quantitative methods, such as experiments, surveys, and content analysis. Students will learn to critically assess the research in social science (e.g., replication crisis). Additionally, we will explore how to use the latest computational approaches to answer questions in communication science. We will use the programming language R to analyze and visualize data. We also use R to calculate inferential statistical tests (e.g., regression analysis).  

課程目標
- learn the basic methods in social research
- learn how to use R
- be ready to conduct your own research
- be prepared for social research in the big data age
- be prepared to start your thesis 
課程要求
 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
Will be provided in the course 
參考書目
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
15-Feb  Introduction course - plan for the semster 
Week 2
22-Feb  What is social research? 
Week 3
1-Mar  Research designs and theoretical constructs 
Week 4
8-Mar  Survey research and Sampling 
Week 5
15-Mar  Measurements - Reliability and Validity 
Week 6
22-Mar  Experimental design 
Week 7
29-Mar  Content analysis and recap 
Week 8
5-Apr  Holiday 
Week 9
12-Apr  Midterm exam 
Week 10
19-Apr  Survey platforms 
Week 11
26-Apr  Processing data 
Week 12
3-May  Automatic content analysis and data validation
 
Week 13
10-May  Analyzing data I 
Week 14
17-May  Analyzing data II 
Week 15
24-May  Presenting data 
Week 16
31-May  Presentations, Review, and discussion